Questionnaire

1) What is your business?

We manufacture hookahs

2) Describe your business in one sentence

Supply material to costumize hookahs and produce them.

3) Who is your target audience?

Smokers. Hookah addicts. Men, women, teenagers. Arabic people. 

4) Who are your competitors?

HookaH-HookaH. Hookah Company

5) What makes them better/worse than your product/service?

HookaH-HookaH not only has costumizing but sells tabacco and accessories. Its not dedicated to just customizing like my company. The company has a lot of things going on but looks unproffessional (their website looks messy). Hookah Company sells already manufactured hookahs, tabacco and accessories. It doesn't have customization.  I've never heard of any of these two companies to be known.

6)   Do you currently have an identity? yes. 

7)  What do you like about it and what don’t you like about it?

      I like that its a company specifically for the customization of hookah. The logo looks proffessional and modern and expresses quality from the way it is designed.

8) How do you want your image to be seen in two years?

We want this company to be succesfull and well seen by costumers. We want it to be promising and produce quality service and trust.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

A camel because it is seen as an arab stereotype and arabia is where the idea of hookahs derived from.

10) If your company/brand was a person, who would it be and why?

An arabic, modern dressed man. Hookah is widely smoked by arabic men which is commonly seen in arabic countries. Moderned dressed because its a sophisticated company yet derives from the tradition of men, arab smokers.

11) If your company/brand was an object, what would it be?

A modern looking hookah

12) If your customer was a cartoon character, who would it be?

Popeye. Hes always smoking a pipe and apart from eating spinach, is represented as a smoker in a cartoon form. This can add humor to the company and give it a sense of internationality instead of only arab culture.