Vector Portrait

I chose to vector a baby picture of myself to represent Innocence. While creating the vector i made sure to add enough detail to make it look like the picture, yet at the same time i focused on making it look very animated by not adding the same colors as the original picture and not make the details so exact. For example, the flowers are made very bubbly and distorted to give the picture the animated look. The grass detail is very simple and only added to give it the slight impression of grass and still make it look cartoonish. Through out the process i played with the gradient mesh tool to give light in certain areas of the portrait and worked with the transparency tool to lighten certain objects where the colors were too bright. I worked a lot with the pencil tool, for example, i used it with the details in the hair, the flowers and the grass. In the end i blurred the background to make the baby stand out and give it some seperation from the background which was obviously further away.

Logo process!

The final logo done in Illustrator consisted of the same idea as my chosen sketch. Except, while producing it in Illustrator i made it more geometric and precise. The lines on top of the Arabic letters as shown in the drawing, i decided to change to dots, which is another way of showing the accents. I did this to make the logo look more aesthetically pleasing. To give the logo a more modern look, i added a thin outline to the form of the Hookah from one side. This made it look classier and give the impression of a shadow. I changed the stroke of the lines to give it more variety of design and seperate certain parts that i thought needed to pop out more then others. I added a neutral maroon color, which is a color commonly seen in the arabic culture. I also added color to make it look more aesthetically pleasing. My aim was to make the logo look clean and and modern giving it a simple look.

Sources: I went online to research the history of Hookah's to figure out how i was going to design it and the meaning i was going to give to the logo. From the research is where most of my sketched logos derived from. An example of how i incorporated the information into my designs was my first sketch where i used the name "Argileh" which was the ancient name what we now know as Hookah or Shisha.

Rest of sketches

Logo Critiques!

The Starbucks logo is universally known and the popularity of its coffee grew strong but when looking at the logo it is somewhat confusing as to why there is a lady in the middle. Maybe the meaning of Starbucks represents her or if the woman was incorporated in representation of the quality of the coffee as she is shown very clean and drawn with perfection. The logo is very interesting that way and it attracts people due more to its round shape and use of different, unique colors, which is how I recognize Starbucks Coffee. Over all I think the logo is very unique and recognized. The logo also seems very classy and serious. 

The coca cola logo has been universally known and durable for the company since the late 18’s.  The design of the letters and the way they intersect with each other is very unique as not many logos these days are made in cursive. It also gives the coca cola logo a historic feeling because I feel like cursive was used more in the earlier ages. The letters in logos today tend to be more in print and heavier. The logo is also fun to look at due to the swirls of the letters and how they all intersect. The red color of the font grabs people’s attention and is very visible from far away.

The letters are thick and strong which makes the logo very visible and recognizable. I think the idea of the Fedex logo is very clever because the closeness of the letters were made intentionally to display a hidden arrow where the last E connects with the X. Its not noticeable which makes it very interesting as it has a hidden message in it. The arrow represents movement, which is what Fedex stands for; the transportation of items in a fast way. The logo seems very serious and professional. The way it is created with its font and color suits a mailing service.

The logo is unique and has a serious aspect to it due to its simplicity. I like how the C and the two N’s are connected as one. The logo is very universal. It’s visibility I don’t think is very good as sometimes when you’re watching the news on television it fades in with the rest of the information displayed on the screen. This I think is because of the red color, being very common on the screen, and how the white on the inside takes away the impact of the logo. 

The representation of a shell has nothing to do with the meaning of gas but is uniquely recognized. A shell is not common object used for any other company and has always been memorable. It has been the face of Shell for many years and is considered universal. It is also very visible from the mix of the colors of yellow and red which makes it attractive to the public. It has a fun look to it from the color choice and the object of a shell, yet at the same time has a serious aspect coming from a gas company.