The Starbucks logo is universally known and the popularity of its coffee grew strong but when looking at the logo it is somewhat confusing as to why there is a lady in the middle. Maybe the meaning of Starbucks represents her or if the woman was incorporated in representation of the quality of the coffee as she is shown very clean and drawn with perfection. The logo is very interesting that way and it attracts people due more to its round shape and use of different, unique colors, which is how I recognize Starbucks Coffee. Over all I think the logo is very unique and recognized. The logo also seems very classy and serious.
The coca cola logo has been universally known and durable for the company since the late 18’s. The design of the letters and the way they intersect with each other is very unique as not many logos these days are made in cursive. It also gives the coca cola logo a historic feeling because I feel like cursive was used more in the earlier ages. The letters in logos today tend to be more in print and heavier. The logo is also fun to look at due to the swirls of the letters and how they all intersect. The red color of the font grabs people’s attention and is very visible from far away.
The letters are thick and strong which makes the logo very visible and recognizable. I think the idea of the Fedex logo is very clever because the closeness of the letters were made intentionally to display a hidden arrow where the last E connects with the X. Its not noticeable which makes it very interesting as it has a hidden message in it. The arrow represents movement, which is what Fedex stands for; the transportation of items in a fast way. The logo seems very serious and professional. The way it is created with its font and color suits a mailing service.
The logo is unique and has a serious aspect to it due to its simplicity. I like how the C and the two N’s are connected as one. The logo is very universal. It’s visibility I don’t think is very good as sometimes when you’re watching the news on television it fades in with the rest of the information displayed on the screen. This I think is because of the red color, being very common on the screen, and how the white on the inside takes away the impact of the logo.
The representation of a shell has nothing to do with the meaning of gas but is uniquely recognized. A shell is not common object used for any other company and has always been memorable. It has been the face of Shell for many years and is considered universal. It is also very visible from the mix of the colors of yellow and red which makes it attractive to the public. It has a fun look to it from the color choice and the object of a shell, yet at the same time has a serious aspect coming from a gas company.
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