Letter Head

For my letter head i added the same contact information included in the business card along with the logo. The logo is placed on the right of the paper since most information goes on the left side so i kept it empty. The company contact information is on the bottom left side to make it opposite from the logo. I made sure the logo and the contact information was was put as far out in the corner of the page to give enough space to write on.

Business card

While doing the business card I increased the font size for the information that was more important. I  made my name and rank in color to make it stand out. I made sure not to use too many variations of fonts so i kept it as Cochin for most of the card except for the name of the company which is the same font as on the logo to relate it. The idea of the dots and the line was to link the design of the card with the logo. The dots came from the arabic text in the logo. I added the slogan of "design your own shisha" to give a sense of personality to the card. While making the business card i made sure the text was aligned and the sizes worked well with the overall design to make it look proffessional. I decided to make it portrait instead of landscape to make it different then the usual business cards and because the logo suited more the portrait format.

Clearer sketches

Business card sketches!

The logo is in front of each business card for all 5 sketches. I decided to make it portrait because i thought it would stand out from the usual landscape business cards. In the back of each business card there are variations for the information and the actual design. For the design on the back of each card, i made sure it connected with the logo. On some i added straight lines as the border of the card which is how the logo is formed and in others i added the dots in the arabic text. On a different one i added the side of the hookah on each side of the card. The information varies in each depending on wether i want to make the card personal or specifically for the company. On the last two i decided to add a tag line to make it look as a website card and grab the costumer's attention. I added the phone number in each and URL of the company which is essential to show. I might add the maroon color of the logo as the background color on the final.

Questionnaire

1) What is your business?

We manufacture hookahs

2) Describe your business in one sentence

Supply material to costumize hookahs and produce them.

3) Who is your target audience?

Smokers. Hookah addicts. Men, women, teenagers. Arabic people. 

4) Who are your competitors?

HookaH-HookaH. Hookah Company

5) What makes them better/worse than your product/service?

HookaH-HookaH not only has costumizing but sells tabacco and accessories. Its not dedicated to just customizing like my company. The company has a lot of things going on but looks unproffessional (their website looks messy). Hookah Company sells already manufactured hookahs, tabacco and accessories. It doesn't have customization.  I've never heard of any of these two companies to be known.

6)   Do you currently have an identity? yes. 

7)  What do you like about it and what don’t you like about it?

      I like that its a company specifically for the customization of hookah. The logo looks proffessional and modern and expresses quality from the way it is designed.

8) How do you want your image to be seen in two years?

We want this company to be succesfull and well seen by costumers. We want it to be promising and produce quality service and trust.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

A camel because it is seen as an arab stereotype and arabia is where the idea of hookahs derived from.

10) If your company/brand was a person, who would it be and why?

An arabic, modern dressed man. Hookah is widely smoked by arabic men which is commonly seen in arabic countries. Moderned dressed because its a sophisticated company yet derives from the tradition of men, arab smokers.

11) If your company/brand was an object, what would it be?

A modern looking hookah

12) If your customer was a cartoon character, who would it be?

Popeye. Hes always smoking a pipe and apart from eating spinach, is represented as a smoker in a cartoon form. This can add humor to the company and give it a sense of internationality instead of only arab culture.

Lyrical Collage- "I'm Coming Home..."

Through the process of making my Lyrical Collage i worked a lot with masks and the eraser tool to crop out the pictures. The edges of the image would sometimes be too precise so i would lower the hardness of the brush to smoothen the edges and to make the pictures mesh better with the background. I played with the layers to position each image towards the front or back and make some look closer then others. I also used the opacity tool to soften the brightness of the picture and make it mesh with the images in the back so everything would look more cohesive. I had a hard time adjusting the color of the images so they wouldn't contrast with each other so much but my tools were giving me a hard time and my image adjustments weren't working so well. Overall i think the outcome was good. I aimed at making it look aesthetically pleasing.

My Lyrical Collage is based off the song, Coming Home by Diddy. The images represent everything i have back home, family, friends, lifestyle. The pictures are set at the end of a straight road with a dark, cloudy sky and a women (me) walking towards the scene. It shows that after walking down a road of chaos, stress and sadness, i'm directing myself towards home and the place where i belong.

"Self-Insertion"

Me in Alaska