Sunday, December 11, 2011
Sunday, November 20, 2011
Commercial Still Frames
Tuesday, November 8, 2011
5 Commercial Ideas
1st idea:
I thought about having a set of images from the different parts of the hookah move in slowly from the sides to come together and form a hookah. Then end the commercial with hands holding the hookah to show the idea of manufacture. Either that or have hands build a hookah on the screen. The tone would be serious and look proffessional. At the start of the commercial i would make the company name, "shisha.custom" appear and fade out and then follow through with the rest of the commercial. I thought about adding a costumer quote regarding the effectiveness of the company.
2nd idea:
The idea was to have a dessert scene with a camel moving by and have the animated hookah parts come in from different sides and form themselves into a hookah. The camel and dessert would show the traditional sense of where hookah derived from (the middle east). The tone would be humorous and the music style would be a traditional arabic song.
3rd idea:
I thought about having a serious of hookah parts quickly fill the screen until it is saturated with graphics and then animate some sort of explotion that would come into having a hookah show up solely in the screen. In the end i would have "shisha.custom" appear and then the slogan on the business card, "design your own shisha" appear and fade out. The tone would be serious and the commercial impacting. Maybe i would include a narration of a voice saying the slogan in the end.
4th idea:
I thought about making an animation of red dots (from move logo) move in and struggle to push the hookah parts together to form one. They could fight over the hookah parts as well. The look of the commercial would be playful and cartoonish and the tone would be humorous. In the end the dots would push into the screen "shisha.custom" and then have the slogan fade in and out of the screen. The music added would be playful and the dots could make sounds while playing the commercial.
5th idea:
The idea was to have popeye be the theme of the commercial. The stereotype of popeye is being stong by eating spinach yet he is also shown as a smoker since hes always smoking out of his pipe. I thought i would show a different side to him. The idea of the commercial would be to show him being bored of his pipe and having him find a screen of dofferent hookah parts. He would then choose every part he wanted to have customed. In the end he would appear happily smoking his hookah. I would then include at the end of the commercial a quote either saying "even popeye gets bored of his pipe" or something else. I would then have "shisha.custom" appear in and out of the screen. The tone would be humorous and music playful.
I thought about having a set of images from the different parts of the hookah move in slowly from the sides to come together and form a hookah. Then end the commercial with hands holding the hookah to show the idea of manufacture. Either that or have hands build a hookah on the screen. The tone would be serious and look proffessional. At the start of the commercial i would make the company name, "shisha.custom" appear and fade out and then follow through with the rest of the commercial. I thought about adding a costumer quote regarding the effectiveness of the company.
2nd idea:
The idea was to have a dessert scene with a camel moving by and have the animated hookah parts come in from different sides and form themselves into a hookah. The camel and dessert would show the traditional sense of where hookah derived from (the middle east). The tone would be humorous and the music style would be a traditional arabic song.
3rd idea:
I thought about having a serious of hookah parts quickly fill the screen until it is saturated with graphics and then animate some sort of explotion that would come into having a hookah show up solely in the screen. In the end i would have "shisha.custom" appear and then the slogan on the business card, "design your own shisha" appear and fade out. The tone would be serious and the commercial impacting. Maybe i would include a narration of a voice saying the slogan in the end.
4th idea:
I thought about making an animation of red dots (from move logo) move in and struggle to push the hookah parts together to form one. They could fight over the hookah parts as well. The look of the commercial would be playful and cartoonish and the tone would be humorous. In the end the dots would push into the screen "shisha.custom" and then have the slogan fade in and out of the screen. The music added would be playful and the dots could make sounds while playing the commercial.
5th idea:
The idea was to have popeye be the theme of the commercial. The stereotype of popeye is being stong by eating spinach yet he is also shown as a smoker since hes always smoking out of his pipe. I thought i would show a different side to him. The idea of the commercial would be to show him being bored of his pipe and having him find a screen of dofferent hookah parts. He would then choose every part he wanted to have customed. In the end he would appear happily smoking his hookah. I would then include at the end of the commercial a quote either saying "even popeye gets bored of his pipe" or something else. I would then have "shisha.custom" appear in and out of the screen. The tone would be humorous and music playful.
Sunday, November 6, 2011
Commercial Reviews
1) http://www.youtube.com/watch?v=KRbzJ0L1Zn8
This commercial was an Ad for the 911 Porsche. The visual style of the film was live action. The tone was serious and created an intense mood. It followed through slowly yet caught your attention from beginning to end. The quiet music added to the dramatic theme. Their target audience is for all ages of people as the main character is an elementary school boy who even though is young, he is already looking into the future to buying a porsche. The commercials aim is to advertise Porsche as a car that suits every personality and i designed for every ones comfort. There is a narrator whose voice is off screen. The commercial was successful even though it was quite long and played slowly, in the end it summed up the main point and was successful at selling what they wanted.
2) http://www.youtube.com/watch?v=8x9iYweART4
This was a Redbull commercial. The visual style was animated and the tone was very funny and humurous.
The product they are advertising is Rebull and how it "gives you wings" after you drink it. Their target audience seems like it is intended for everyone in the public. The product is trying to convince people that Redbull gives you energy and wings to let loose and express your inner self. This is shown when the frog asks the princess for an energy drink as he is feeling sluggish after the princess asks him to kiss her. The frog takes the redbull and the turns into a prince but instead of staying with the princess he grows wings and flys away as he tells her that shes not the one and wants to keep his options opened. The two characters narrate the story. The commercial was successful. It created humour and clearly portrayed the idea of the effects of Redbull.
3) http://www.youtube.com/user/clorox?v=LBRJLcFGDUU&feature=pyv&ad=%7Bcreative%7D&kw=%7Bkeyword%7D
This is an ad for Clorox. The visual style of the film is live action and the tone is funny.
They are advertising Clorox and its ability to remove the worst stains out of white clothes. Their target audience seems to be mostly for women who are mothers or house wives. The ad is showing that even in the worst situations when your clothes are stained it is possible to remove it. The lady abruptly spills the red wine on her white shirt without a worry after an awkward situation with her friends. The commercial was successful for the way that it showed that Clorox has the ability to remove the worst stains but i dont see how the scene with the women's friends was relevent. The advertisement for clorox could of been depicted better. You were only able to tell what the commercial was about in the last couple seconds.
4) http://www.youtube.com/watch?v=OxbRdxbBROI
This was a commercial for Pampers. The visual style was live action and the tone was in between happy and sad to express emotion for the life style of each baby. The product is selling a brand of dipers called Pampers. The target audience is obviously mothers for the comfort of their baby. The commercials purpose was to show that no matter what the baby goes through since its born, Pampers is always there for them. Its talks about the problems by showing different scenes of babies in different situations. Some good and some bad. The narrator in this commercial is off screen. I think the commercial could of been more successful if done a different way. It was too long and couldnt see what it was about until the end when the brand of pampers came up. Also for people who dont know what Pampers is, it wasn't good at showing that they were dipers because it never explained it.
5) http://www.youtube.com/watch?v=YnPvfiOFKKI
This was a commercial advertising the concept of the new Iphone 5. The visual style of the fiml is live action. The wasn't a specific tone for it. The commercial was serious and proffessional. They are selling the Iphone 5 and they're target audience im guessing is for all the public and whoever is interested in the newest technology. The problem they would be solving would be showing how the Iphone 5 is much different and better then the Iphone 4. The commercial shows these problems by slowly going through the features of the Iphone 5 and its applications. There is no narrator, it is only music playing. The commercial was successful in showing all the new Iphone 5 features.
This commercial was an Ad for the 911 Porsche. The visual style of the film was live action. The tone was serious and created an intense mood. It followed through slowly yet caught your attention from beginning to end. The quiet music added to the dramatic theme. Their target audience is for all ages of people as the main character is an elementary school boy who even though is young, he is already looking into the future to buying a porsche. The commercials aim is to advertise Porsche as a car that suits every personality and i designed for every ones comfort. There is a narrator whose voice is off screen. The commercial was successful even though it was quite long and played slowly, in the end it summed up the main point and was successful at selling what they wanted.
2) http://www.youtube.com/watch?v=8x9iYweART4
This was a Redbull commercial. The visual style was animated and the tone was very funny and humurous.
The product they are advertising is Rebull and how it "gives you wings" after you drink it. Their target audience seems like it is intended for everyone in the public. The product is trying to convince people that Redbull gives you energy and wings to let loose and express your inner self. This is shown when the frog asks the princess for an energy drink as he is feeling sluggish after the princess asks him to kiss her. The frog takes the redbull and the turns into a prince but instead of staying with the princess he grows wings and flys away as he tells her that shes not the one and wants to keep his options opened. The two characters narrate the story. The commercial was successful. It created humour and clearly portrayed the idea of the effects of Redbull.
3) http://www.youtube.com/user/clorox?v=LBRJLcFGDUU&feature=pyv&ad=%7Bcreative%7D&kw=%7Bkeyword%7D
This is an ad for Clorox. The visual style of the film is live action and the tone is funny.
They are advertising Clorox and its ability to remove the worst stains out of white clothes. Their target audience seems to be mostly for women who are mothers or house wives. The ad is showing that even in the worst situations when your clothes are stained it is possible to remove it. The lady abruptly spills the red wine on her white shirt without a worry after an awkward situation with her friends. The commercial was successful for the way that it showed that Clorox has the ability to remove the worst stains but i dont see how the scene with the women's friends was relevent. The advertisement for clorox could of been depicted better. You were only able to tell what the commercial was about in the last couple seconds.
4) http://www.youtube.com/watch?v=OxbRdxbBROI
This was a commercial for Pampers. The visual style was live action and the tone was in between happy and sad to express emotion for the life style of each baby. The product is selling a brand of dipers called Pampers. The target audience is obviously mothers for the comfort of their baby. The commercials purpose was to show that no matter what the baby goes through since its born, Pampers is always there for them. Its talks about the problems by showing different scenes of babies in different situations. Some good and some bad. The narrator in this commercial is off screen. I think the commercial could of been more successful if done a different way. It was too long and couldnt see what it was about until the end when the brand of pampers came up. Also for people who dont know what Pampers is, it wasn't good at showing that they were dipers because it never explained it.
5) http://www.youtube.com/watch?v=YnPvfiOFKKI
This was a commercial advertising the concept of the new Iphone 5. The visual style of the fiml is live action. The wasn't a specific tone for it. The commercial was serious and proffessional. They are selling the Iphone 5 and they're target audience im guessing is for all the public and whoever is interested in the newest technology. The problem they would be solving would be showing how the Iphone 5 is much different and better then the Iphone 4. The commercial shows these problems by slowly going through the features of the Iphone 5 and its applications. There is no narrator, it is only music playing. The commercial was successful in showing all the new Iphone 5 features.
Tuesday, October 25, 2011
Letter Head
Sunday, October 23, 2011
Business card
While doing the business card I increased the font size for the information that was more important. I made my name and rank in color to make it stand out. I made sure not to use too many variations of fonts so i kept it as Cochin for most of the card except for the name of the company which is the same font as on the logo to relate it. The idea of the dots and the line was to link the design of the card with the logo. The dots came from the arabic text in the logo. I added the slogan of "design your own shisha" to give a sense of personality to the card. While making the business card i made sure the text was aligned and the sizes worked well with the overall design to make it look proffessional. I decided to make it portrait instead of landscape to make it different then the usual business cards and because the logo suited more the portrait format.
Wednesday, October 19, 2011
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